ELLA by AutoDots

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ELLA Terms of Service

Last updated: 3 November 2026

1. About these terms

These terms are the agreement between you and AUTODOTS LTD, the company that provides ELLA ("AutoDots", "we", "us"), a private limited company registered in England and Wales, company number 16475285. For anything at all, including help, complaints, privacy and reporting abuse, email support@autodots.ai.

The Acceptable Use Policy is part of these terms. Our Privacy Policy and Cookie Policy explain how we use personal information. They are not part of this agreement, but please read them.

2. What ELLA does

ELLA is an online service that converts, adapts, checks and explains documents into accessible formats. You give ELLA files and instructions, it does the work with AI models and its own software, and you download the results. Our Supported page lists the current formats and tasks. Features marked as beta may change, may be withdrawn and may be less reliable.

3. Who can use ELLA

ELLA is invite only. Anyone 13 or over can join the waitlist at autodots.ai and ask for an invitation. An invitation works once and expires after 14 days. To create an account you must be 13 or over and give us a real email address that you can use.

If you are 13 to 17, you can sign up and agree to these terms yourself. Accounts for under-18s start with product news emails off, which stays so when you turn 18 until you change it.

Children under 13 cannot create an account, and we refuse sign-ups from them. A parent, carer or teacher can use ELLA to make accessible copies for a child.

4. Your account

You can sign in with a passkey or a code sent to your email address. ELLA does not use passwords. Keep your devices, passkeys and email account secure. If you can't use these controls, email us and we will find an accessible way to help, which may include asking for reasonable evidence that the account is yours.

Please don't share your account or sign-in, and tell us straight away if you think someone else has used it. You are responsible for what is done through your account, unless it wasn't your fault. Each person may have one account.

5. Credits

ELLA is free to use at the moment. We will tell you before that changes, and you will never be charged unless you choose to pay.

ELLA uses credits to measure how much of the service you use. The more work a request needs, the more credits it uses. Your account gets a monthly allowance of credits, and Settings shows how much of it you have used and when it resets. Unused credits don't carry over. Credits are not money, have no cash value, and can't be sold or transferred. We may change the allowance and how many credits a type of request uses.

6. If a result isn't right

AI can make mistakes, for example in braille, maths, image descriptions or text read from a scan. If a result isn't right, tell ELLA in the same conversation what is wrong, and it will try to correct it, and tell you if it can't. A correction uses credits in the usual way.

ELLA tells you what it did and anything it was unsure about. Where a mistake would matter, such as a formal or official document, braille to be embossed for a reader, or medical, legal, financial or safety information, have a suitably qualified person check the result against the original first. ELLA doesn't give professional advice.

If a result is faulty, email us and we will look into it. Nothing in these terms takes away your legal rights. If faulty content from ELLA damages your device or other digital content because we didn't use reasonable care and skill, we will repair the damage or pay you for it.

7. Your content

You own it

Your content means the files, text, images and instructions you give ELLA and the results ELLA makes from them. You keep ownership of it. You give us permission to store, copy, convert and process it only to provide ELLA to you, keep it secure, meet our legal duties and deal with problems you report. That permission ends when your content is deleted, except for copies we must keep by law. We don't use your content to train AI models, and our providers aren't allowed to either. Results are kept for 30 days, and the Privacy Policy sets out the rest. ELLA isn't a storage service, so download anything you want to keep.

Using other people's work

Only give ELLA content you are allowed to use. UK copyright law lets disabled people have accessible copies made of works they have lawful access to, and lets schools, colleges, universities and not-for-profit bodies ("authorised bodies") make and share such copies (Copyright, Designs and Patents Act 1988, sections 31A to 31F). AutoDots is not an authorised body. Ask ELLA to adapt a work you don't own only if one of these applies:

An accessible copy may be passed only to a disabled person who could have one made for them, or to an authorised body, and must never be sold or hired out. Nothing in these terms stops you doing anything these exceptions allow, and we claim no rights in accessible copies. ELLA doesn't remove or get around copy protection (DRM); if it stops a disabled person using these exceptions, the law lets them complain to the Secretary of State (section 296ZE of the same Act).

No reselling

You can use ELLA and its results for yourself and your family, in your job, in your studies, and to help a disabled person you know. You must not resell ELLA or access to it, or supply its results to other people as a paid service. Using ELLA as part of your own job, for example to prepare documents for colleagues or for people you support as part of your work, is allowed; charging other people for ELLA or its results is not. Please don't let others use ELLA through your account.

8. Our software and brand

ELLA's software, website, name and logo belong to AutoDots or our licensors. We give you a personal, non-transferable right to use ELLA under these terms. You may not copy, resell or reverse-engineer ELLA except where the law allows. If you send us feedback or ideas, we may use them without paying you; this gives us no rights in your content.

9. Using ELLA safely and properly

You must follow the Acceptable Use Policy, which applies to everyone who uses ELLA.

10. Suspending or closing accounts

You can delete your account at any time in Settings, which deletes your files and personal information as the Privacy Policy describes.

We may suspend or close an account, or remove content, if you seriously or repeatedly break these terms or the Acceptable Use Policy, if the law, a court, a regulator or the police require it, or if we reasonably believe the account is being used for fraud or to harm others. Where it is lawful and safe, we tell you why and give you a chance to put things right first. You can challenge any decision by emailing us, and a person will review it.

If we stop providing ELLA, we will give you at least 60 days' notice where we can, and time to download your results.

11. Changes to ELLA and these terms

We improve ELLA all the time and may change its features, AI models and formats.

We may also change these terms, for example for new features or for new laws. We will email you at least 30 days before an important change and explain what it means for you, unless the law or an urgent security issue needs a shorter period. If you don't agree, you can stop using ELLA and delete your account. Small fixes, such as spelling, may apply straight away.

12. Availability

We aim to keep ELLA running, but we can't promise it will never be interrupted.

13. Our responsibility to you

We provide ELLA with reasonable care and skill.

We are responsible for loss or damage you suffer that is a foreseeable result of our breaking these terms or failing to use reasonable care and skill. Loss is foreseeable if it was obvious it would happen, or if we both knew it might when you agreed to these terms.

Nothing in these terms limits our responsibility for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, for your rights under consumer law, or for anything else the law doesn't let us limit.

We are not responsible for loss you could reasonably have avoided by having a result checked where section 6 says it should be, though this never excuses our own failure. If you use ELLA in your job, we aren't responsible to you for lost profit, business or business opportunity. We aren't responsible for events outside our reasonable control.

14. Complaints

Email support@autodots.ai, tell us what happened and what you would like us to do, and we will reply within 5 working days and aim to resolve it within 30 days. If you aren't happy with our answer, you can ask a director of AutoDots to review it. Our complaints procedure sets out the steps. You can also take a complaint about personal information to the Information Commissioner's Office.

These terms are governed by the law of England and Wales, and you can bring a claim in its courts. If you live in Scotland or Northern Ireland, you can also bring a claim in your local courts and keep the protection of your local consumer law.

We may transfer this agreement to another business; we will tell you, and your rights won't be reduced. You may not transfer your account without our agreement. No one else has rights under this agreement. If a court finds part of these terms unlawful, the rest still applies. If we don't insist on something straight away, we can still insist on it later.

These terms are in English. We can provide them in large print, braille or another accessible format on request.

16. Contact

Email support@autodots.ai.